Advertising : principles & practice
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson Prentice Hall,
2009.
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| Edition: | 8th ed. |
| Subjects: |
| Physical Description: | 686 p.: ill. (chiefly col.); 29 cm. |
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| Bibliography: | Includes bibliographical references (p. 615-624) and index |
| ISBN: | 0135009383 / 9780135009383 (pbk.) |