00722pamaa2200217 4500 0000045085 20121206090000.0 090410 eng 9780135126479 / 0135126479 (pbk) HF5823 RUS 2008 Russell Kleppner's advertising procedure J. Thomas Russell, W. Ronald Lane and Karen Whitehill King. 17th ed. New jersey: Prentice Hall, 2008. xx, 829p.: col.ill. (chiefly col.); 29cm. BMCMI Includes bibliographical references and index Advertising King, Karen Whitehill Lane, W. Ronald http://www.prenhall.com