Kleppner's advertising procedure
Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
New jersey:
Prentice Hall,
2008.
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Edition: | 17th ed. |
Subjects: |
Physical Description: | xx, 829p.: col.ill. (chiefly col.); 29cm. |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 9780135126479 / 0135126479 (pbk) |