01158pamaa2200265 4500 0000045024 20130117090000.0 090326 eng 9780521870986 R856 NEH 2008 Mehta Commercializing successful biomedical technologies : basic principles for the development of drugs, diagnostics and devices Shreefal S. Mehta. Cambridge ; New York: Cambridge University Press, 2008. xxiii, 335 p.: ill.; 26 cm. BBTEI Includes bibliographical references and index Biomedical engineering -- Marketing Biomedical engineering -- Patents Pharmaceutical biotechnology industry -- Marketing Pharmaceutical biotechnology -- Patents Medical instruments and apparatus -- Marketing Medical instruments and apparatus -- Patents Biomedical engineering -- Marketing -- Case studies Pharmaceutical biotechnology industry -- Marketing -- Case studies http://www.cambridge.org