Commercializing successful biomedical technologies : basic principles for the development of drugs, diagnostics and devices - Mehta (Cambridge ; New York: Cambridge University Press, 2008)
BBTEI
Includes bibliographical references and index
Keywords: Biomedical engineering -- -- Marketing; Biomedical engineering -- -- Patents; Pharmaceutical biotechnology industry -- -- Marketing; Pharmaceutical biotechnology -- -- Patents; Medical instruments and apparatus -- -- Marketing; Medical instruments and apparatus -- -- Patents; Biomedical engineering -- -- Marketing -- -- Case studies; Pharmaceutical biotechnology industry -- -- Marketing -- -- Case studies