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| LEADER |
00788pamaa2200241 4500 |
| 001 |
0000044927 |
| 005 |
20130117090000.0 |
| 008 |
090219 eng |
| 020 |
0 |
0 |
|a 00741284400 / 9780071284400 (pbk)
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| 090 |
0 |
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|a HF5823
|b BEL 2009
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| 100 |
1 |
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|a Belch
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| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch and Michael A. Belch.
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| 250 |
0 |
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|a 8th ed.
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| 260 |
0 |
0 |
|a Boston:
|b Irwin McGraw Hill,
|c 2009.
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| 300 |
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|a xxv, 838p.:
|b col. ill.;
|c 29cm.
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| 501 |
0 |
0 |
|a BMAUH
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| 501 |
0 |
0 |
|a BBADI
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| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Advertising
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| 650 |
0 |
0 |
|a Sales promotion
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| 650 |
0 |
0 |
|a Communication in marketing
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| 700 |
1 |
1 |
|a BLECH,
|h Michael A.
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| 901 |
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|u http://www.mhhe.com
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