Description: Advertising and promotion :

Main Author:	Belch
Other Authors:	BLECH,
Format:	Book
Language:	English
Published:	Boston: Irwin McGraw Hill, 2009.
Edition:	8th ed.
Subjects:	Advertising Sales promotion Communication in marketing

Physical Description:	xxv, 838p.: col. ill.; 29cm.
Bibliography:	Includes bibliographical references and index
ISBN:	00741284400 / 9780071284400 (pbk)