APA Citation

Belch, & BLECH. (2009). Advertising and promotion: An integrated marketing communications perspective (8th ed.). Boston: Irwin McGraw Hill.

Chicago Style Citation

Belch, and BLECH. Advertising and Promotion: An Integrated Marketing Communications Perspective. 8th ed. Boston: Irwin McGraw Hill, 2009.

MLA Citation

Belch, and BLECH. Advertising and Promotion: An Integrated Marketing Communications Perspective. 8th ed. Boston: Irwin McGraw Hill, 2009.

Warning: These citations may not always be 100% accurate.