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| LEADER |
00769pamaa2200241 4500 |
| 001 |
0000044907 |
| 005 |
20130117090000.0 |
| 008 |
090217 eng |
| 020 |
0 |
0 |
|a 0071284796 / 9780071284790 (pbk)
|
| 082 |
|
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|a 659.1 ARE 2009
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| 090 |
0 |
0 |
|a HF5823
|b ARE 2009
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| 100 |
1 |
0 |
|a Arens
|
| 245 |
1 |
0 |
|a Contemporary advertising
|c Williams F. Arens, Michael F. Weigold, Christian Arens.
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| 250 |
0 |
0 |
|a 12th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b McGraw-Hill / Irwin,
|c 2009.
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| 300 |
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|a xlii, 724:
|b ill. (chiefly col.), maps;
|c 29 cm.
|
| 500 |
0 |
0 |
|a Includes bibliographical references (p. 668-686) and indexes
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| 501 |
0 |
0 |
|a BBADI
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| 501 |
0 |
0 |
|a BBIBI
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| 650 |
0 |
0 |
|a Advertising
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| 700 |
1 |
1 |
|a Weigold,
|h Michael F.
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| 700 |
1 |
1 |
|a Arens,
|h Christian
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| 901 |
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|u http://www.mhhe.com
|
