Contemporary advertising
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston:
McGraw-Hill / Irwin,
2009.
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| Edition: | 12th ed. |
| Subjects: |
| Item Description: | Includes bibliographical references (p. 668-686) and indexes |
|---|---|
| Physical Description: | xlii, 724: ill. (chiefly col.), maps; 29 cm. |
| ISBN: | 0071284796 / 9780071284790 (pbk) |