APA Citation

Arens, Weigold,, & Arens. (2009). Contemporary advertising (12th ed.). Boston: McGraw-Hill / Irwin.

Chicago Style Citation

Arens, Weigold, and Arens. Contemporary Advertising. 12th ed. Boston: McGraw-Hill / Irwin, 2009.

MLA Citation

Arens, Weigold, and Arens. Contemporary Advertising. 12th ed. Boston: McGraw-Hill / Irwin, 2009.

Warning: These citations may not always be 100% accurate.