Arens, Weigold,, & Arens. (2009). Contemporary advertising (12th ed.). Boston: McGraw-Hill / Irwin.
Chicago Style CitationArens, Weigold, and Arens. Contemporary Advertising. 12th ed. Boston: McGraw-Hill / Irwin, 2009.
MLA CitationArens, Weigold, and Arens. Contemporary Advertising. 12th ed. Boston: McGraw-Hill / Irwin, 2009.
Warning: These citations may not always be 100% accurate.