00743pamaa2200241 4500 0000044906 20130117090000.0 090217 eng 9780071259354 / 007125935x 658.8342 PET 2008 HF5415.3 PET 2008 Peter Consumer behavior and marketing strategy J. Paul Peter and Jerry C. Olson. 8th ed.. Boston: Irwin/McGraw-Hill / Irwin, 2008. xix, 555p.: ill., map; 27cm. BBADI BBIBI Includes bibliographical references (p. 499-528) and indexes Marketing Consumer behavior Olson, Jerry C www.mhhe.com