Consumer behavior and marketing strategy

Main Author: Peter
Other Authors: Olson,
Format: Book
Language:English
Published: Boston: Irwin/McGraw-Hill / Irwin, 2008.
Edition:8th ed..
Subjects:
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245 1 0 |a Consumer behavior and marketing strategy   |c J. Paul Peter and Jerry C. Olson. 
250 0 0 |a 8th ed.. 
260 0 0 |a Boston:   |b Irwin/McGraw-Hill / Irwin,   |c 2008. 
300 |a xix, 555p.:   |b ill., map;   |c 27cm. 
501 0 0 |a BBADI 
501 0 0 |a BBIBI 
504 0 0 |a Includes bibliographical references (p. 499-528) and indexes 
650 0 0 |a Marketing  
650 0 0 |a Consumer behavior  
700 1 1 |a Olson,   |h Jerry C  
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