Consumer behavior and marketing strategy
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
Irwin/McGraw-Hill / Irwin,
2008.
|
| Edition: | 8th ed.. |
| Subjects: |
| Physical Description: | xix, 555p.: ill., map; 27cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 499-528) and indexes |
| ISBN: | 9780071259354 / 007125935x |