Peter, & Olson. (2008). Consumer behavior and marketing strategy (8th ed.). Boston: Irwin/McGraw-Hill / Irwin.
Chicago Style CitationPeter, and Olson. Consumer Behavior and Marketing Strategy. 8th ed. Boston: Irwin/McGraw-Hill / Irwin, 2008.
MLA CitationPeter, and Olson. Consumer Behavior and Marketing Strategy. 8th ed. Boston: Irwin/McGraw-Hill / Irwin, 2008.
Warning: These citations may not always be 100% accurate.