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| LEADER |
00645pamaa2200205 4500 |
| 001 |
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| 005 |
20121206090000.0 |
| 008 |
090217 eng |
| 020 |
0 |
0 |
|a 027370205X (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.123
|b BLY 2006
|
| 100 |
1 |
0 |
|a Blythe
|
| 245 |
1 |
0 |
|a Essentials of marketing communications
|c Jim Blythe.
|
| 250 |
0 |
0 |
|a 3rd ed.
|
| 260 |
0 |
0 |
|a New York:
|b FT/Prentice Hall,
|c 2006.
|
| 300 |
|
|
|a xii, 332 p.:
|b ill.;
|c 25 cm.
|
| 500 |
0 |
0 |
|a Rev. ed. of: Essentials of marketing. 2nd ed. 2001
|
| 501 |
0 |
0 |
|a BMAUH
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing
|
| 901 |
|
|
|u http://www.pearson-books.com
|
