Essentials of marketing communications
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York:
FT/Prentice Hall,
2006.
|
| Edition: | 3rd ed. |
| Subjects: |
| Item Description: | Rev. ed. of: Essentials of marketing. 2nd ed. 2001 |
|---|---|
| Physical Description: | xii, 332 p.: ill.; 25 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 027370205X (pbk.) |