APA Citation

Blythe. (2006). Essentials of marketing communications (3rd ed.). New York: FT/Prentice Hall.

Chicago Style Citation

Blythe. Essentials of Marketing Communications. 3rd ed. New York: FT/Prentice Hall, 2006.

MLA Citation

Blythe. Essentials of Marketing Communications. 3rd ed. New York: FT/Prentice Hall, 2006.

Warning: These citations may not always be 100% accurate.