00983pamaa2200277 4500 0000044898 20190321090000.0 090217 eng 9780273676458 (pbk.) BNM HF5415.123 PIC 2005 Pickton, David author Integrated marketing communications David Pickton, Amanda Broderick. Second edition. Upper Saddle River, N.J.: Prentice Hall Fiancial Times, [2005] ♭2005. xxii, 761 pages: illustrations; 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes 1 CD-ROM titled "Integrated marketing communications / David Pickton, Amanda Broderick" BBDUH BMAUH Includes bibliographical references and index Communication in marketing Broderick, Amanda http://www.booksites.net