Integrated marketing communications
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall Fiancial Times,
[2005] â™2005.
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| Edition: | Second edition. |
| Subjects: | |
| Online Access: | http://www.booksites.net |
| Item Description: | Includes 1 CD-ROM titled "Integrated marketing communications / David Pickton, Amanda Broderick" |
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| Physical Description: | xxii, 761 pages: illustrations; 24 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273676458 (pbk.) |