00630pamaa2200181 4500 0000044721 20140428090000.0 090103 eng 0470029153 HF5415.15 BUL 2006 Bullmore Apples, insights and man inventors : an entertaining analysis of modern marketing Jeremy Bullmore; foreword by Sir Martin Sorrell. West Sussex, England: Joh Wiley & Sons Ltd, 2006. x, 164p: ill.; 18 cm. FOBCAL Includes bibliographical references and index Marketing www.wiley.com