Apples, insights and man inventors : an entertaining analysis of modern marketing

Main Author: Bullmore
Format: Book
Language:English
Published: West Sussex, England: Joh Wiley & Sons Ltd, 2006.
Subjects:
LEADER 00630pamaa2200181 4500
001 0000044721
005 20140428090000.0
008 090103 eng
020 0 0 |a 0470029153  
090 0 0 |a HF5415.15   |b BUL 2006 
100 1 0 |a Bullmore  
245 1 0 |a Apples, insights and man inventors :   |b an entertaining analysis of modern marketing   |c Jeremy Bullmore;   |f foreword by Sir Martin Sorrell. 
260 0 0 |a West Sussex, England:   |b Joh Wiley & Sons Ltd,   |c 2006. 
300 |a x, 164p:   |b ill.;   |c 18 cm. 
501 0 0 |a FOBCAL 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
901 |u www.wiley.com