Description: Principles of marketing :

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Principles of marketing : an Asian perspective

Main Author:	Kotler, Philip
Other Authors:	Armstrong,
Format:	Book
Language:	English
Published:	Singapore: Prentice Hall, 2005.
Edition:	10th ed..
Subjects:	Marketing

Physical Description:	xv, 535p.: col. ill.; 28cm.
ISBN:	0131234390 (pbk)