Kotler, P., & Armstrong. (2005). Principles of marketing: An Asian perspective (10th ed.). Singapore: Prentice Hall.
Chicago Style CitationKotler, Philip, and Armstrong. Principles of Marketing: An Asian Perspective. 10th ed. Singapore: Prentice Hall, 2005.
MLA CitationKotler, Philip, and Armstrong. Principles of Marketing: An Asian Perspective. 10th ed. Singapore: Prentice Hall, 2005.
Warning: These citations may not always be 100% accurate.