Principles and practice of marketing [
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London:
McGraw-Hill,
2007.
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| Edition: | 5th ed. |
| Subjects: |
| Item Description: | To accompany textbook titled "Principles and practice of marketing / David Jobber" |
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| Physical Description: | 1 CD-ROM; 4.5 inch. |
| ISBN: | 0077114159 (CD-ROM) |