00664pamaa2200217 4500 0000044624 20121206090000.0 081126 eng 0077114159 (pbk) 658.8 JOB 2007 HF5415 JOB 2007 Jobber Principles and practice of marketing David Jobber. 5th ed. London: McGraw-Hill, 2007. xxxi, 1022p.: col. ill.; 27 cm. Includes 1 CD-ROM titled "Principles and practice of marketing / David Jobber" AUP Marketing Marketing -- Great Britain www.mhhe.com