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LEADER |
00664pamaa2200217 4500 |
001 |
0000044624 |
005 |
20121206090000.0 |
008 |
081126 eng |
020 |
0 |
0 |
|a 0077114159 (pbk)
|
082 |
|
|
|a 658.8 JOB 2007
|
090 |
0 |
0 |
|a HF5415
|b JOB 2007
|
100 |
1 |
0 |
|a Jobber
|
245 |
1 |
0 |
|a Principles and practice of marketing
|c David Jobber.
|
250 |
0 |
0 |
|a 5th ed.
|
260 |
0 |
0 |
|a London:
|b McGraw-Hill,
|c 2007.
|
300 |
|
|
|a xxxi, 1022p.:
|b col. ill.;
|c 27 cm.
|
500 |
0 |
0 |
|a Includes 1 CD-ROM titled "Principles and practice of marketing / David Jobber"
|
501 |
0 |
0 |
|a AUP
|
650 |
0 |
0 |
|a Marketing
|
650 |
0 |
0 |
|a Marketing --
|z Great Britain
|
901 |
|
|
|u www.mhhe.com
|