Principles and practice of marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London:
McGraw-Hill,
2007.
|
| Edition: | 5th ed. |
| Subjects: |
| Item Description: | Includes 1 CD-ROM titled "Principles and practice of marketing / David Jobber" |
|---|---|
| Physical Description: | xxxi, 1022p.: col. ill.; 27 cm. |
| ISBN: | 0077114159 (pbk) |