Juicing the orange : how to turn creativity into a powerful business advantage

Main Author: Fallon
Other Authors: Senn,
Format: Book
Language:English
Published: Boston, Mass.: Harvard Business School Press, 2006.
Subjects:
LEADER 00778pamaa2200217 4500
001 0000044596
005 20140428090000.0
008 081119 eng
020 0 0 |a 1591399270 / 9781591399278  
090 0 0 |a HF5415   |b FAL 2006 
100 1 0 |a Fallon  
245 1 0 |a Juicing the orange :   |b how to turn creativity into a powerful business advantage   |c Pat Fallon and Fred Senn. 
260 0 0 |a Boston, Mass.:   |b Harvard Business School Press,   |c 2006. 
300 |a ix, 228 p., [8] p. of plates:   |b ill. (some col.);   |c 25 cm. 
501 0 0 |a FOBCAL 
504 0 0 |a Includes bibliographical references (p. [201]-206) and index 
650 0 0 |a Marketing  
650 0 0 |a Product management  
650 0 0 |a Creative ability in business  
700 1 1 |a Senn,   |h Fred  
901 |u www.hbspress.org