Kotler, P., & Keller, K. L. (2009). Marketing management (13th ed.). New Jersey: Pearson Prentice Hall.
Chicago Style CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 13th ed. New Jersey: Pearson Prentice Hall, 2009.
MLA CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 13th ed. New Jersey: Pearson Prentice Hall, 2009.
Warning: These citations may not always be 100% accurate.