Description: Marketing planning and strategy

Main Author:	Jain
Format:	Book
Language:	English
Published:	Mason, Ohio: Thomson Custom Publishing, 2004.
Edition:	7th ed.
Subjects:	Marketing -- > Management

Physical Description:	xviii, 935p.: ill.; 26cm.
Bibliography:	Includes bibliographical references and index
ISBN:	075933871x / 9780759338715