APA Citation

Jain. (2004). Marketing planning and strategy (7th ed.). Mason, Ohio: Thomson Custom Publishing.

Chicago Style Citation

Jain. Marketing Planning and Strategy. 7th ed. Mason, Ohio: Thomson Custom Publishing, 2004.

MLA Citation

Jain. Marketing Planning and Strategy. 7th ed. Mason, Ohio: Thomson Custom Publishing, 2004.

Warning: These citations may not always be 100% accurate.