00814pamaa2200253 4500 0000044485 20100514090000.0 081030 eng 0071263357 / 9780071263351 (pbk) 658.802 CRA 2009 HF5415.13 CRA 2009 Cravens Strategic marketing David W. Cravens and Nigel F. Piercy. 9th ed. Boston: McGraw-Hill Irwin, 2009. xv, 784p.: ill.; 27cm. Irwin series in marketing MBA Includes bibliographical references and index Marketing -- Management Marketing -- Management -- Case studies Marketing -- Decision making Piercy, Nigel F. www.mhhe.com