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| LEADER |
00814pamaa2200253 4500 |
| 001 |
0000044485 |
| 005 |
20100514090000.0 |
| 008 |
081030 eng |
| 020 |
0 |
0 |
|a 0071263357 / 9780071263351 (pbk)
|
| 082 |
|
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|a 658.802 CRA 2009
|
| 090 |
0 |
0 |
|a HF5415.13
|b CRA 2009
|
| 100 |
1 |
0 |
|a Cravens
|
| 245 |
1 |
0 |
|a Strategic marketing
|c David W. Cravens and Nigel F. Piercy.
|
| 250 |
0 |
0 |
|a 9th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b McGraw-Hill Irwin,
|c 2009.
|
| 300 |
|
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|a xv, 784p.:
|b ill.;
|c 27cm.
|
| 440 |
0 |
0 |
|a Irwin series in marketing
|
| 501 |
0 |
0 |
|a MBA
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 650 |
0 |
0 |
|a Marketing --
|x Management --
|x Case studies
|
| 650 |
0 |
0 |
|a Marketing --
|x Decision making
|
| 700 |
1 |
1 |
|a Piercy,
|h Nigel F.
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| 901 |
|
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|u www.mhhe.com
|
