Description: Strategic marketing

Main Author:	Cravens
Other Authors:	Piercy,
Format:	Book
Language:	English
Published:	Boston: McGraw-Hill Irwin, 2009.
Edition:	9th ed.
Series:	Irwin series in marketing
Subjects:	Marketing -- > Management Marketing -- > Management -- > Case studies Marketing -- > Decision making

Physical Description:	xv, 784p.: ill.; 27cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0071263357 / 9780071263351 (pbk)