APA Citation

Cravens, & Piercy. (2009). Strategic marketing (9th ed.). Boston: McGraw-Hill Irwin.

Chicago Style Citation

Cravens, and Piercy. Strategic Marketing. 9th ed. Boston: McGraw-Hill Irwin, 2009.

MLA Citation

Cravens, and Piercy. Strategic Marketing. 9th ed. Boston: McGraw-Hill Irwin, 2009.

Warning: These citations may not always be 100% accurate.