The practice of public relations
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson/Prentice Hall,
2007.
|
| Edition: | 10th ed.. |
| Subjects: |
Table of Contents:
- What is public relations, anyway?
- The growth of public relations
- Communication
- Public opinion
- Management
- Ethics
- The law
- Research
- Print media relations
- Electronic media relations
- Employee relations
- Multicultural community relations
- Government relations
- Consumer relations
- International relations
- Public relations writing
- Integrated marketing communications
- Public relations and the Internet
- Crisis management