01139pamaa2200205 4500 0000044270 20121206090000.0 080919 eng 0132038625 HM1221 SEI 2007 Seitel The practice of public relations Fraser P. Seitel; foreword by David Rockefeller. 10th ed.. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2007. xxix, 442 p.: ill. (chiefly col.), col. map; 26 cm. AUP Includes bibliographical references and index What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management Public relations -- United States www.prenhall.com