Description: Marketing strategy

Main Author:	Ferrell
Other Authors:	Hartline,
Format:	Book
Language:	English
Published:	Mason, OH: Thomson South-Western, 2008.
Edition:	4th ed.
Subjects:	Marketing -- > Management Marketing -- > Management -- > Case studies

Item Description:	Includes bibliographical references and index
Physical Description:	xxii, 717p.: col. ill.; 26 cm.
ISBN:	9780324544268 (pbk)