Market-based management : strategies for growing customer value and profitability

Main Author: Best
Format: Book
Language:English
Published: Upper Saddle River, N.J.: Pearson/Prentice Hallc2005.
Edition:4th ed.
Subjects:
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005 20140428090000.0
008 080714 eng
020 0 0 |a 0131293729 (pbk.)  
090 0 0 |a HF5415.13   |b BES 2005 
100 1 0 |a Best  
245 1 0 |a Market-based management :   |b strategies for growing customer value and profitability   |c Roger J. Best. 
250 0 0 |a 4th ed. 
260 0 0 |a Upper Saddle River, N.J.:   |b Pearson/Prentice Hallc2005. 
300 |a xxii, 506 p.:   |b ill.;   |c 24 cm. 
501 0 0 |a FOBCAL 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing --   |x Management  
901 |u www.prenhall.com