Market-based management : strategies for growing customer value and profitability
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson/Prentice Hallc2005.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | xxii, 506 p.: ill.; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131293729 (pbk.) |