Best. Market-based management: Strategies for growing customer value and profitability (4th ed.). Upper Saddle River, N.J.: Pearson/Prentice Hallc2005.
Chicago Style CitationBest. Market-based Management: Strategies for Growing Customer Value and Profitability. 4th ed. Upper Saddle River, N.J.: Pearson/Prentice Hallc2005.
MLA CitationBest. Market-based Management: Strategies for Growing Customer Value and Profitability. 4th ed. Upper Saddle River, N.J.: Pearson/Prentice Hallc2005.
Warning: These citations may not always be 100% accurate.