00639pamaa2200205 4500 0000043745 20190817090000.0 9780750659383 (pbk.) 658.802 WIL 2005 HF5415.13 WIL 2005 Wilson Strategic marketing management : planning, implementation and control Richard M.S.Wilson, Colin Gilligan. 3rd ed.. Oxford: Butterworth Heinemann, 2005. xii, 867 p.: ill.; 28 cm. The Chartered Institute of Marketing MBA Marketing Gilligan, Colin http://www.elsevier.com