Strategic marketing management : planning, implementation and control
Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
Oxford:
Butterworth Heinemann,
2005.
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Edition: | 3rd ed.. |
Series: | The Chartered Institute of Marketing
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Subjects: |
Physical Description: | xii, 867 p.: ill.; 28 cm. |
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ISBN: | 9780750659383 (pbk.) |