APA Citation

Wilson, & Gilligan. (2005). Strategic marketing management: Planning, implementation and control (3rd ed.). Oxford: Butterworth Heinemann.

Chicago Style Citation

Wilson, and Gilligan. Strategic Marketing Management: Planning, Implementation and Control. 3rd ed. Oxford: Butterworth Heinemann, 2005.

MLA Citation

Wilson, and Gilligan. Strategic Marketing Management: Planning, Implementation and Control. 3rd ed. Oxford: Butterworth Heinemann, 2005.

Warning: These citations may not always be 100% accurate.