00680pamaa2200205 4500 0000043735 20121206090000.0 080526 eng 0071277471 (pbk.) HF5415.13 CAN 2008 Cannon Basic marketing : A global-managerial approach Joseph P. Cannon, William D. Perreault and E. Jerom McCarthy. 16th ed. Boston: McGraw-Hill/Irwin, 2008. xxxvi, 790: col. ill.; 29 cm. AUP Includes bibliographical references and index Marketing -- Management Perreault, William D. www.mhhe.com