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| LEADER |
00680pamaa2200205 4500 |
| 001 |
0000043735 |
| 005 |
20121206090000.0 |
| 008 |
080526 eng |
| 020 |
0 |
0 |
|a 0071277471 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.13
|b CAN 2008
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| 100 |
1 |
0 |
|a Cannon
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| 245 |
1 |
0 |
|a Basic marketing :
|b A global-managerial approach
|c Joseph P. Cannon, William D. Perreault and E. Jerom McCarthy.
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| 250 |
0 |
0 |
|a 16th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b McGraw-Hill/Irwin,
|c 2008.
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| 300 |
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|a xxxvi, 790:
|b col. ill.;
|c 29 cm.
|
| 501 |
0 |
0 |
|a AUP
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 700 |
1 |
1 |
|a Perreault,
|h William D.
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| 901 |
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|u www.mhhe.com
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