Basic marketing : A global-managerial approach
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
McGraw-Hill/Irwin,
2008.
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| Edition: | 16th ed. |
| Subjects: |
| Physical Description: | xxxvi, 790: col. ill.; 29 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0071277471 (pbk.) |