Cannon, & Perreault. (2008). Basic marketing: A global-managerial approach (16th ed.). Boston: McGraw-Hill/Irwin.
Chicago Style CitationCannon, and Perreault. Basic Marketing: A Global-managerial Approach. 16th ed. Boston: McGraw-Hill/Irwin, 2008.
MLA CitationCannon, and Perreault. Basic Marketing: A Global-managerial Approach. 16th ed. Boston: McGraw-Hill/Irwin, 2008.
Warning: These citations may not always be 100% accurate.