Public relations : the profession and the practice

Other Authors: Lattimore,
Format: Book
Published: New York: McGraw-Hill, 2007.
Edition:2nd ed.
Subjects:
Item Description:Includes 1 DVD-ROM titled "Public relations ; the profession and the practice / Dan Lattimore ... [et al.]"
Physical Description:xxiv, 387p.: 26cm.
Bibliography:Includes bibliographical references and index
ISBN:0073511862 (pbk.)